Turn your employees into powerful brand ambassadors.
Engage your employees. Amplify your brand.
People Trust People
Employees sharing insights, stories, and expertise on LinkedIn builds trust. Audiences are more likely to engage with people over logos—so your team becomes your most credible voice.
Humanize Your Brand
Behind every brand are real people doing meaningful work. Employee visibility shows the heart of your organization and builds authentic connections with customers, clients, and potential talent.
Attract Top Talent
Job seekers don’t just look at job descriptions—they look at people. When your employees are visible and proud of where they work, it sends a powerful signal: this is a place worth being.
Build Pride and Ownership
Encouraging employees to share what they’re working on builds pride and strengthens culture. When people feel seen and valued, they’re more engaged and invested in the company’s success.
Multiply Your Reach
Each employee expands your company’s visibility to their network. Imagine the power of dozens (or hundreds) of micro-influencers organically representing your brand.
Ready to help your people (and your brand) shine on LinkedIn?
Get Started
Here's what the process looks like:
It starts with a spark.
The engagement typically begins with a training or workshop for an Employee Resource Group (ERG), a team meeting, or an internal event. These sessions focus on building personal brands on LinkedIn—and they create immediate energy.
Leadership sees the potential.
After the initial session, leaders in marketing, sales, or people & culture often recognize the power of what’s possible. That’s when we start building a strategy around business goals—like visibility, hiring, business development, or brand trust.
We activate your hub leaders.
Next, we identify a small group of influential employees—usually five or so—to work with me 1:1. I help them polish their profiles, craft their narratives, and build a sustainable content rhythm. These leaders model what good looks like and create internal momentum.
Then we scale.
Once there’s internal buy-in, we roll out to larger teams or the full company. This might look like department-wide training, open office hours, or customized content toolkits aligned to your brand voice and values.
We build for the long haul.
I help you create internal resources and systems that keep the momentum going:
LinkedIn guides and how-to videos for employees
Shareable content libraries
New-hire onboarding tools
Employee-generated content support
Ongoing strategy and support.
I partner with your marketing and HR teams through quarterly check-ins to:
Review what's working
Brainstorm new initiatives
Answer questions and provide updates on LinkedIn trends
This is a long-term strategy that builds credibility, connection, and culture.
Why Most Employee Ambassador Programs Fall Flat
Let’s be real: most employee brand ambassador initiatives miss the mark. Here’s why:
They focus too much on resharing company content.
Reshares don’t build trust or spark conversation. People want to hear from people—not just reposts from the corporate page.
They prioritize perfection over progress.
When employees feel like their post has to be polished and “on-brand” to a fault, they stay silent. Fear of saying the wrong thing holds them back.
They value uniformity over humanity.
When everyone sounds the same, it feels robotic. The best brand stories come from real people showing up with their own voice.
They expect instant ROI.
Social visibility takes time. Relationships, credibility, and thought leadership don’t happen overnight—that’s okay.
They only value posts.
Here’s the truth: all engagement matters.
Branded profiles, thoughtful comments, a simple like—these small actions amplify reach and build connection. If you only count posts, you’re missing the bigger picture.
They don’t celebrate progress.
Posting takes courage. Want people to keep showing up? Recognize every step—not just the polished moments.
What Works?
Helping people feel confident, supported, and seen.
I help organizations activate employees on LinkedIn in a way that’s human, practical, and enjoyable.
Want to build real momentum? Let’s talk.
